SEO May 14, 2026
Core Web Vitals: the 2026 guide
Everything you need to know about LCP, CLS and INP to stay ahead of Google's algorithm updates.
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Resources & SEO Insights
Field notes, deep dives and tutorials from the team shipping the fastest sites on the web.
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Performance May 7, 2026
Cutting LCP by 60% with edge caching
How we slashed LCP on a Shopify store using Cloudflare R2 and smart prefetching strategies.
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Case Study Apr 28, 2026
Case study: 32 to 98 PageSpeed in 14 days
A complete breakdown of the Atelier Volt rebuild — what we shipped, week by week.
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Performance Apr 20, 2026
AVIF vs WebP in 2026: stop guessing
Real-world benchmarks across 50 e-commerce sites comparing AVIF and WebP delivery.
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SEO Apr 12, 2026
JSON-LD schemas every site should ship
A practical inventory of structured data types that move the needle on rich results.
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Tutorial Apr 5, 2026
Tutorial: zero-CLS hero sections in React
Step-by-step recipe to build cinematic heroes that never trigger layout shifts.
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SEO May 20, 2026
The complete technical SEO checklist for 2026
From crawl budget to hreflang: the 60-point technical audit we run before every engagement.
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SEO May 18, 2026
LLMO: how to rank in ChatGPT and Google AI Mode
Large Language Model Optimization is the new SEO. Here's the playbook that works in 2026.
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Tutorial May 15, 2026
Schema markup deep dive: 12 types that drive traffic
A practitioner's guide to the schema types that actually move CTR in Google search results.
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SEO May 12, 2026
International SEO: the hreflang playbook
Stop losing 30% of international visibility to broken hreflang tags. Here's how to get it right.
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Case Study May 10, 2026
Case study: from 0 to 180k monthly visits in 9 months
How a B2B SaaS startup built an organic growth engine from scratch — content strategy, tooling and lessons learned.
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Performance May 8, 2026
Page speed optimization: the 2026 stack
The tools, techniques and infrastructure decisions that make a site fast in 2026.
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Tutorial May 5, 2026
React Server Components and SEO: what changed
How RSC changes the SEO calculus for modern React apps — and the new pitfalls to watch for.
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SEO May 3, 2026
Local SEO: the Google Business Profile playbook
Everything you need to dominate the local pack in 2026, from GBP optimization to review management.
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Tutorial Apr 30, 2026
Tutorial: dynamic sitemaps in Next.js and TanStack
A production-grade pattern for sitemaps that scale to 100k+ URLs across modern React frameworks.
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Performance Apr 28, 2026
Optimising Core Web Vitals in React: a deep dive
The specific patterns and anti-patterns that make or break Core Web Vitals in React applications.
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SEO Apr 25, 2026
Content strategy for B2B SaaS in 2026
The content patterns that drive pipeline for B2B SaaS — not the ones that just drive traffic.
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Case Study Apr 22, 2026
Case study: rebuilding a 50k-product catalog in 6 weeks
How we migrated a legacy ecommerce site to a modern stack without losing a single ranking.
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Tutorial Apr 18, 2026
Tutorial: edge caching with Cloudflare Workers
A practical guide to caching strategies that cut TTFB by 90% on modern web apps.
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SEO Apr 15, 2026
How to get traffic from Google Discover in 2026
The under-discussed traffic source that can deliver 10x the volume of organic search for the right content.
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Performance Apr 12, 2026
Performance budgets in CI: stop regressing in production
How to enforce performance metrics in your pull request workflow so regressions never reach production.
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Tutorial Apr 10, 2026
Tutorial: building an image optimization pipeline
From upload to CDN: a step-by-step pipeline that delivers perfectly-optimised images at every viewport.
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Case Study Apr 7, 2026
Case study: 12M Discover impressions in one month
How we helped a lifestyle publisher 4x its Google Discover traffic with a focused content rework.
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SEO Apr 5, 2026
Competitor SEO analysis: a 2026 framework
How to extract actionable strategy from your competitors' SEO footprint, beyond just keyword overlap.
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Tutorial Apr 2, 2026
Tutorial: streaming SSR for fast TTFB
Stream HTML from the server in chunks to cut perceived load time by 40% on slow connections.
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SEO Mar 30, 2026
Content pruning: when deleting articles boosts rankings
Why removing or merging low-performing content often does more for rankings than publishing new content.
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Tutorial Mar 27, 2026
Tutorial: a redirect strategy that survives migration
The redirect patterns and pitfalls every team should know before changing URLs at scale.
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Case Study Mar 24, 2026
Case study: 700% traffic growth for a local mechanic chain
How a 12-location auto repair chain went from invisible to dominant in their local market.
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SEO Mar 20, 2026
How Googlebot renders JavaScript in 2026
What Googlebot can and can't see in your JavaScript-rendered site, and how to make sure your content gets indexed.
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Tutorial Mar 17, 2026
Tutorial: a complete PageSpeed audit walkthrough
Step-by-step: how to run a production-grade PageSpeed audit and turn the report into a prioritised action plan.
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